Brandless Review: The Site That Sells Everything For $3

Brandless, the site that sells everything for $3.00. Check out my review!

A few weeks ago, I saw an ad on Facebook for Brandless, a site that sells everything for $3.00.

As someone who loves a good deal, I had to check it out.

As advertised, every single item for sale on Brandless – mostly food, household supplies, and personal care items – was $3.00.

How Does Brandless Work?

All the items for sale on Brandless are, well, brandless. They’re generic, and therefore cheaper.

Brandless keeps prices low by eliminating BrandTax, the money it takes to advertise a product.

Brandless estimates that products of similar quality at other stores will cost 40 percent more than what they charge.

But is it true?

What I bought on

What I Bought And Cost Per Ounce

I bought 7 items on Brandless:

  • Toothpaste: 4 ounces (75 cents/ounce)
  • Dish soap: 16.5 ounces (18 cents/ounce)
  • Honey: 8 ounces (37 cents/ounce)
  • Maple syrup: 6.7 ounces (44 cents/ounce)
  • Peanut butter: 12 ounces (25 cents/ounce)
  • Apple cider vinegar: 16 ounces (18 cents/ounce)
  • Fig and thyme crisps: 5.3 ounces (56 cents/ounce)

Out of curiosity, I priced similar items at Trader Joe’s:

  • Toothpaste: $2.29 for 6 ounces (38 cents/ounce)
  • Dish soap: $2.99 for 25 ounces (11 cents/ounce)
  • Honey: $3.49 for 12 ounces (29 cents/ounce)
  • Organic honey: $5.99 for 16 ounces (37 cents/ounce)
  • Maple syrup: $4.99 for 8 ounces (62 cents/ounce)
  • Organic maple syrup: $7.99 for 12 ounces (66 cents/ounce)
  • Peanut butter: $3.49 for 16 ounces (21 cents/ounce)
  • Apple cider vinegar: $2.49 for 16 ounces (15 cents/ounce)
  • Raisin-rosemary crisps: $3.99 for 5.3 ounces (75 cents/ounce)

As you can see, many items are cheaper per ounce at Trader Joe’s: Toothpaste, dish soap, peanut butter, and non-organic honey.

Organic honey is the same price per ounce.

Maple syrup and fig and thyme crisps (similar to Trader Joe’s raisin-rosemary crisps) are both cheaper on Brandless.

Brandless review: The website that sells everything for $3.00. Click to read my review.

Brandless Products: Pros And Cons


  • Price consistency: You don’t have to hunt around for prices. Everything is $3.00.
  • Quality: Every item I purchased was high quality. A lot of their products are organic.
  • Fast shipping: My box arrived in just a couple of days.
  • Donation: Every time a purchase is made on Brandless, the company donates one meal to Feeding America. Pretty cool.


  • Selection: Brandless is very new – it started in July, 2017. While I’m sure their selection will grow over time, right now it’s limited. I certainly can’t do all of my grocery shopping on Brandless.
  • Shipping: Brandless currently offers a $3.00 shipping on your first order. After that, shipping is $9.00 if you spend less than $72.00. If you spend more than that, then it’s free. Brandless also offers a membership for $36.00 a year. Shipping is free for members on orders of $48.00 or more.
  • Cost per ounce: As stated above, many items were actually cheaper per ounce at Trader Joe’s. I suspect they would be even cheaper per ounce at ALDI.

Brandless product review. Click through to read what I thought of Brandless.

Final Thoughts

Will I purchase more from Brandless?

Update: I did.

I’m now on Brandless’ mailing list, and I decided to purchase more stuff when they offered free shipping. I ordered peppermint mouthwash, organic teriyaki beef jerky, organic maple syrup, gochujang Korean sweet & spicy cooking sauce, lilac dish soap, and unbleached parchment paper. All of these were high quality. The parchment paper is much cheaper than what I buy at the co-op, and the lilac dish soap smelled SO good!

But, will I become a regular Brandless purchaser? Probably not.

Personally, I like going to the grocery store. And since you can’t buy everything on Brandless (produce, dairy, meats, seafood, cheese, baked goods, frozen foods, etc.), you’ll still have to go to the grocery store. You’re not really eliminating a supermarket run – you’re just buying some pantry items online as opposed to in the store.

I think Brandless is a great option for people who have limited time for grocery shopping. These individuals could buy pantry staples on Brandless and do supplemental grocery runs to pick up fresh foods.

I do most of my grocery shopping at ALDI and Trader Joe’s.

If you’re wondering what grocery stores are the cheapest, check out these grocery store price comparisons.

Have you tried Brandless? What did you think? Please share your thoughts below.

17 Responses to “Brandless Review: The Site That Sells Everything For $3”

  1. 1

    Greta — October 31, 2017 @ 2:47 pm

    Absolutely love that you did this review Haley! I just read about them in an MN magazine and was wondering about it. As someone who doesn’t really get behind the internet shopping thing for staples I figured I’d just never really know. They did promote that everything they sold was better quality than normal name brand stuff so I’m glad you noticed it was high quality too. It’ll be interesting to see how it goes

    • Haley replied: — November 3rd, 2017 @ 4:04 pm

      Thanks, Greta! Yes, I’m curious how this will go as well. I’ve noticed they’ve already increased their product selection. There are some great deals on vitamins and other stuff.

  2. 2

    George Arce — December 1, 2017 @ 9:40 pm

    There is a huge difference between Organic and regular food. Organic is much, much better for you, It cost more to produce. So for $3.00 these Items are awesome.
    I just did and received my second order and everything is decent size. And what i have tasted, is really, good and very fresh. These prices can compete with my local area where the cheapest organic foods are sold. I live in Scranton PA, and this is a very low economy area, so things cost cheaper here than in most other states, or even in most other areas in PA. So, yeah, this company as done and incredible job at bringing high quality organic food and very affordable prices.

  3. 3

    Crystal — January 13, 2018 @ 6:46 pm

    While Trader Joe’s nay be cheaper on some items, in Georgia I would have to drive 45 to get to one.

    • Haley replied: — January 14th, 2018 @ 8:11 pm

      Great point. This is a great option for people who don’t live near Trader Joe’s or ALDI, for example. Or for someone who would rather shop online than going to the store.

  4. 4

    Janet Harvey — January 24, 2018 @ 12:30 am

    I finally received my shipment from Brandless. The items are extremely small. I ordered soup bowls that were broken. Thery were enclosed in flimsy bubble wrap bags, then in paper. They taped them together to keep them from scraping against each other. The problem was, they were placed at the bottom of the box, which was not marked fragile. 

  5. 5

    Barbara — January 30, 2018 @ 6:47 pm

    It was wonderful to get my box of goodies today. The weather is miserable in New England right now, and I don’t want to go out shopping. Everything Icordered was fantastic. I saved money by not shopping in a store were I pick up extra stuff that I had not planned on. I will do this again.

  6. 6

    Lea Buvalla — February 11, 2018 @ 12:17 am

    I just received my first order. My reasoning behind trying Brandless? Everything I ordered was organic, which adds,a considerable mark – up at my local grocery stores. I live in a tiny California mountain town and have very limited options for good priced organic staples…canned , jarred or dry goods wise. The closest Whole Foods or Trader Joes is a full hour drive. My order arrived on a Saturday, only one business day after placing. Very fast. Unfortunately six of the cans of beans I ordered arrived extremely dented…as in I’m not going to eat them dented. I’ve contacted Brandless to see if they are willing to remedy…and will report back with their response/ solution. I think this company has a niche with people like me, but also you have to shop widely and know your local grocers…what may be regularly on sale and do the math. For shelf stable organic staples ( if bought in somewhat bulk to alleviate shipping) this may be a great way to go, but their response to my damaged goods will be the determined factor. Stay tuned….

    • Haley replied: — February 25th, 2018 @ 2:13 am

      Your method of buying in bulk is a wise one – I think that’s a great way to get the most value out of Brandless.
      Interested to hear if they replaced the beans. Thanks for your comment!

  7. 7

    Grace — March 4, 2018 @ 8:25 pm

    I tried them because it was really interesting and they kept popping up on my newsfeed. Which kind of negates the whole thing about not paying for advertising, but ok. I liked everything I bought, but found things that I will definitely not be reordering. The dish soaps and hand creams I felt were too small for 3 dollars, but the multi surface cleaner and tub and tile cleaner were 30oz bottles. They smell nice, too. The hand soaps were ok for 3 dollars, although the maple ginger smelled EXACTLY like maple and brown sugar instant oatmeal. It made me hungry and grossed me out at the same time. The cooking utensils I highly recommend. They are excellent quality and quite large. The blueberry muffins were delicious, but too small for my family of 8. The mix makes 10 and I stretched it to 12 quite easily and they had really good expansion/rise/whatever that’s called. I’m going to try the tree free stuff next, just to see. I’m guessing the more specialized stuff like that will probably be where you save the most money. I loved the lemonade rings, the kids enjoyed the gummi fish and sour worms. My husband loved the fruit wedges. They were favorite candies with none of the chemicals in the mainstream/name brand products.
    Anyway, I’ll repeat for some things and I hope they stick around and keep expanding their inventory. Maybe develop some natural make up products.

    • Haley replied: — March 5th, 2018 @ 1:57 am

      Thanks for your comment. I am totally with you on the makeup products!

  8. 8

    DebK — March 23, 2018 @ 12:49 pm

    Thank you for running this comparison with Trader Joe’s! I shop TJ’s, ALDI, Costco and Whole Foods, but mostly TJ’s. I really felt the prices were almost equal at first glance. And honestly, they should be less since they aren’t paying for a brick and mortar store, advertising and employees like TJ’s does. Possibly a great option for folks not near a TJ’s, but the offerings are limited and it still requires a store run. I’m more excited about the Costco online option for my large supplies (paper products, laundry soap etc). And isn’t “brandless” essentially a “brand” at this point? 

    • Haley replied: — April 6th, 2018 @ 10:21 pm

      Good point – Brandless is pretty much a brand! Thanks for your shopping tips.

  9. 9

    Kiley — May 15, 2018 @ 7:39 am

    Not only are most items organic they’re also GMO free!

  10. 10

    Katie — October 20, 2018 @ 1:20 am

    I love love love this company and concept !  Decided to give them a try after seeing it on my feed and I’m glad I did ! I placed my first order ( mainly the cleaning essentials) and a few personal care items. Both me and my daughter are extremely sensitive to soaps of an kind. The cleaning supplies work great, large bottles, and smells are great and not to overwhelming. I love the lilac dish soap although I wish the bottle was a bit bigger. After my second order I was hooked and invested in the membership for free shipping ( totally worth it) I now order all my vitamins from them every month . Recently  purchased kitchen utensils and OMG I’ll be ordering the rest without a doubt. As far as the soaps and lotions neither of us has had any issues with any of the items we got which is rare for us . 

  11. 11

    Harold — October 22, 2018 @ 1:06 am

    I priced several snack and candy options and they were all at least 1.5 times what I normally pay for similar items, some were as high as 5 times the price. The buzz words organic and non-gmo don’t impress me at all as most of the things I priced would not be either of those things.

  12. 12

    Denise Connolly — November 29, 2018 @ 7:18 pm

    I’ve ordered once and was pretty pleased with what I received. I really like the toilet paper! The graham crackers are like honeymade (my fav), only organic. Edamame/Cashew salad topper is quite good, I eat it out of the package as a snack. Blue chips are disappointing, Aldi’s and Costco way better. Organic condiments are a good value, as are milled flax seeds; dried mango is not. Planning to reorder more t.p. and try additional items. I got free shipping for $39 order, plus free shortbread mini-cookies, which are good.

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