Brandless Review: The Site That Sells Everything For $3
A few weeks ago, I saw an ad on Facebook for Brandless, a site that sells everything for $3.00.
As someone who loves a good deal, I had to check it out.
As advertised, every single item for sale on Brandless – mostly food, household supplies, and personal care items – was $3.00.
How Does Brandless Work?
All the items for sale on Brandless are, well, brandless. They’re generic, and therefore cheaper.
Brandless keeps prices low by eliminating BrandTax, the money it takes to advertise a product.
Brandless estimates that products of similar quality at other stores will cost 40 percent more than what they charge.
But is it true?
What I Bought And Cost Per Ounce
I bought 7 items on Brandless:
- Toothpaste: 4 ounces (75 cents/ounce)
- Dish soap: 16.5 ounces (18 cents/ounce)
- Honey: 8 ounces (37 cents/ounce)
- Maple syrup: 6.7 ounces (44 cents/ounce)
- Peanut butter: 12 ounces (25 cents/ounce)
- Apple cider vinegar: 16 ounces (18 cents/ounce)
- Fig and thyme crisps: 5.3 ounces (56 cents/ounce)
Out of curiosity, I priced similar items at Trader Joe’s:
- Toothpaste: $2.29 for 6 ounces (38 cents/ounce)
- Dish soap: $2.99 for 25 ounces (11 cents/ounce)
- Honey: $3.49 for 12 ounces (29 cents/ounce)
- Organic honey: $5.99 for 16 ounces (37 cents/ounce)
- Maple syrup: $4.99 for 8 ounces (62 cents/ounce)
- Organic maple syrup: $7.99 for 12 ounces (66 cents/ounce)
- Peanut butter: $3.49 for 16 ounces (21 cents/ounce)
- Apple cider vinegar: $2.49 for 16 ounces (15 cents/ounce)
- Raisin-rosemary crisps: $3.99 for 5.3 ounces (75 cents/ounce)
As you can see, many items are cheaper per ounce at Trader Joe’s: Toothpaste, dish soap, peanut butter, and non-organic honey.
Organic honey is the same price per ounce.
Maple syrup and fig and thyme crisps (similar to Trader Joe’s raisin-rosemary crisps) are both cheaper on Brandless.
Brandless Products: Pros And Cons
- Price consistency: You don’t have to hunt around for prices. Everything is $3.00.
- Quality: Every item I purchased was high quality. A lot of their products are organic.
- Fast shipping: My box arrived in just a couple of days.
- Donation: Every time a purchase is made on Brandless, the company donates one meal to Feeding America. Pretty cool.
- Selection: Brandless is very new – it started in July, 2017. While I’m sure their selection will grow over time, right now it’s limited. I certainly can’t do all of my grocery shopping on Brandless.
- Shipping: Brandless currently offers a $3.00 shipping on your first order. After that, shipping is $9.00 if you spend less than $72.00. If you spend more than that, then it’s free. Brandless also offers a membership for $36.00 a year. Shipping is free for members on orders of $48.00 or more.
- Cost per ounce: As stated above, many items were actually cheaper per ounce at Trader Joe’s. I suspect they would be even cheaper per ounce at ALDI.
Will I purchase more from Brandless?
Update: I did.
I’m now on Brandless’ mailing list, and I decided to purchase more stuff when they offered free shipping. I ordered peppermint mouthwash, organic teriyaki beef jerky, organic maple syrup, gochujang Korean sweet & spicy cooking sauce, lilac dish soap, and unbleached parchment paper. All of these were high quality. The parchment paper is much cheaper than what I buy at the co-op, and the lilac dish soap smelled SO good!
But, will I become a regular Brandless purchaser? Probably not.
Personally, I like going to the grocery store. And since you can’t buy everything on Brandless (produce, dairy, meats, seafood, cheese, baked goods, frozen foods, etc.), you’ll still have to go to the grocery store. You’re not really eliminating a supermarket run – you’re just buying some pantry items online as opposed to in the store.
I think Brandless is a great option for people who have limited time for grocery shopping. These individuals could buy pantry staples on Brandless and do supplemental grocery runs to pick up fresh foods.
If you’re wondering what grocery stores are the cheapest, check out these grocery store price comparisons.
Have you tried Brandless? What did you think? Please share your thoughts below.